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In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.
But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.
Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.
- Sales Rank: #244 in Books
- Published on: 2016-04-26
- Released on: 2016-04-26
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.10" w x 6.00" l, .0 pounds
- Binding: Hardcover
- 400 pages
Review
“Shoe Dog is a great American story about luck, grit, know-how, and the magic alchemy of a handful of eccentric characters who came together to build Nike. That it happened at all is a miracle, because as I learned from this book, though we are a nation that extols free enterprise, we also excel at thwarting it. This is Phil Knight, one on one, no holds barred. The lessons he imparts about entrepreneurship and the obstacles one faces in trying to create something, are priceless. The pages I folded down are too many to mention.”—Abraham Verghese, author of Cutting for Stone
"I’ve known Phil Knight since I was a kid, but I didn’t really know him until I opened this beautiful, startling, intimate book. And the same goes for Nike. I’ve worn the gear, with pride, but I didn’t realize the remarkable saga of innovation and survival and triumph that stood behind every swoosh. Candid, funny, suspenseful, literary—this is a memoir for people who love sport, but above all it’s a memoir for people who love memoirs."—Andre Agassi, New York Times bestselling author of Open
"Shoe Dog is an extraordinary hero's journey, an epic tale of faith, unparalleled determination, excellence, failure, triumph, hard-earned wisdom, and love. It's nothing short of a miracle that Nike exists. I finished the last sentence in complete awe, inspired and grateful for the experience."--Lisa Genova, New York Times bestselling author of Still Alice and Inside the O'Briens
"A touching, highly entertaining adventure odyssey, with much to teach about innovation and creativity. Phil Knight takes us back to the Big Bang of the swoosh, recalls how he first begged and borrowed from reluctant banks, how he assembled a crew of eccentric but brilliant misfits, how they all worked together to build something unique and paradigm-changing. An inspiration for everyone with an unconventional dream."—Michael Spence, Nobel-prize winning economist
"A fresh historical prospective on one of the most profiled companies in the world...[Shoe Dog] builds characters of the people behind the brand, many of whom we've never heard of."--ESPN.com
"Loaded with hard-earned wisdom...Want a simple recommendation? Go get a copy."--Portland Business Journal Review
"Shoe Dog is, at its heart, an origin story, of both a global brand and a footwear lifer...it reads like pure adventure story, boys facing steeper and steeper challenges and finding ways through, often by the skin of their teeth. As Knight collects the misfits and oddballs who become the core of his growing company, Shoe Dog is more like The Lord of the Rings than a typical mogul memoir."--Complex
“A rare and revealing look at the notoriously media-shy man behind the swoosh.”--Booklist STARRED review
"The best memoir I recall ever reading. As a business biography, it ranks with such recent works as Neal Gabler’s Disney and Walter Isaacson’s Steve Jobs. But as a personal memoir Shoe Dog reaches a depth of emotional honesty that even the best biographies haven’t touched."--Rich Karlgaard, Forbes
“Ranks among the best business books and autobiographies I’ve ever read.”–-Jim Cramer, CNBC-TV
About the Author
One of the world’s most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as board chairman. He lives in Oregon with his wife, Penny.
Most helpful customer reviews
36 of 39 people found the following review helpful.
Beautiful, honest, naked, inspiring.
By Singapore Linn
I don't usually read auto-biographies, downloaded Shoe Dog on a whim and could not put it down until I reached the very last page. The final chapter materialized through a curtain of tears.
Knight's story is intriguing, his words so straight and bare that I feel I've made a new friend.
Read this if you are an entrepreneur (or married to one), an athlete, an adventurer, or simply a human. This is not the story of a company, but of the souls and persons, great adventures and struggles behind the brand.
37 of 43 people found the following review helpful.
I love this book
By Adam Johnson
I love this book. I read an advance copy a few months ago and was really taken with the charm, humor and wisdom of the narrative voice. I'm sure a lot of people will buy this book hoping for a how-to guide on founding a bold, innovative corporation. Those people won't be disappointed, for there's lots here on the topic of creative thinking, risk taking and dream chasing. But for me, the book was a beautiful reflection on youth, vision, caprice, doggedness, good cheer and a profound competitive spirit. Knight is a natural storyteller, and he looks back on his early days as an entrepreneur with clarity, wonder and humor. I laughed on nearly every page, but the portrait that emerges is one of a young man with little but a dream to anchor him, a mentor to guide him and an unshakable belief that he can actually make it all work. Most important, it's love that gives the entire enterprise purpose. That's inspiring.
23 of 29 people found the following review helpful.
TRULY A "FIVE-STAR" READ
By Robert Steven Thomas
Well written, historically-accurate biographies are among my favorite genres ... and I expect many others as well. While I didn't know Phil Knight's name or recognize his many achievements prior to reading the publisher's profile of this book before ordering it for my personal e-reader, I was pleasantly surprised to discover the outstanding job of publishing and interesting story behind this modern "Horatio Alger" success story; in addition to being a fascinating "behind-the-scene" accounting of "Nike's" remarkable climb to excellence. Knight is clearly an interesting, funny, brilliant individual ... the proof of which becomes abundantly clear throughout this excellent book.
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