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D&AD: The Copy Book, by D&AD
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The superstars and leading professionals in the business of writing ads
In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further.
- Sales Rank: #1161179 in Books
- Brand: Brand: Taschen
- Published on: 2012-04-01
- Original language: English
- Number of items: 1
- Dimensions: 12.97" h x 1.64" w x 10.24" l, 5.02 pounds
- Binding: Hardcover
- 368 pages
- Used Book in Good Condition
About the Author
Author:
The annual D&AD Awards – the industry’s biggest and best – reward outstanding creativity, originality, technical excellence and innovation in design and advertising. D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry.
Most helpful customer reviews
0 of 0 people found the following review helpful.
worth it for academic and historic points.
By Guillermo Perez
90% of work and writing seen here is unthinkable in today's advertising world.
And that's a sad thing. !ost Invaluable is knowledge found in the writing of the bios.
A classic for studens of the art of copywriting... succint, efficient writing to make a point. Very relevant.
4 of 5 people found the following review helpful.
It's the reason why one joins advertising
By dilshard
It is probably one of the most revered books in advertising, so i will not spend time defending it or adulating. But i would like to say, if you ever doubt that advertising is still an art, buy this book.
2 of 3 people found the following review helpful.
die Vorsicht!
By T. A. Johnson
This edition is a beautiful, well-made book. No complaints about its quality.
However, unlike many international Taschen editions which contain passages in multiple languages, all of the insights of the authors and accompanying descriptions in this edition are presented in German ONLY. The listing is at best in error. It should be more accurately listed as "Edition: German."
The ad copy in the vintage advertisements are presented in English.
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