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This book focuses on marketing and expanding an accounting practice.
- Sales Rank: #4242409 in Books
- Published on: 1997-08-04
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.24" h x 1.57" w x 7.28" l, .0 pounds
- Binding: Hardcover
- 486 pages
From the Publisher
This hands-on guide will help accounting professionals market their services. It focuses on the needs of clients and how the accounting business must focus on these needs. An eight-page bi-monthly newsletter update and supplement the book.
Most helpful customer reviews
8 of 11 people found the following review helpful.
Great job of focusing on the most important issues.
By A Customer
This book is written in a technical "how to" style interspersed with plenty of real life examples that effectively communicate the most important issues in building a successful accounting practice. I feel confident that reading this book is tantamount to studying the test answers before the exam.
The message is not flowery nor does it offer any easy answers, but focuses on the issues which you need to work hardest.
5 of 6 people found the following review helpful.
Excellent reading!
By A Customer
This book provides outstanding insight into the world of accounting. It is a MUST READ for any CPA professional tying to develop a small firm into a budding, successful practice.
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