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This paperback offers professors the text portion of the newest edition of our Strategic Management & Business Policy textbook by Wheelen and Hunger, allowing them the option of choosing their own cases.

• Sales Rank: #10264457 in Books
• Published on: 1998-02
• Original language: English
• Number of items: 1
• Dimensions: 10.25" h x 8.25" w x 1.00" l, 1.52 pounds
• Binding: Paperback
• 344 pages

About the Author

Thomas L. Wheelen, D.B.A., M.B.A., B.S. Cum Laude (George Washington University, Babson College, and Boston College, respectively), College, M.B.A. (1961); Boston College, B.S. cum laude (1957).  Teaching Experience:Visiting Professor - Trinity College - University of Dublin (Fall 1999); University of South Florida - Professor of Strategic Management (1983-present); University of Virginia - McIntire School of Commerce;  Ralph A. Beeton Professor of Free Enterprise (1985-1981);  Professor (1981-1974); Associate Professor (1974-1971); and Assistant Professor (1971-1968); Visiting Professor - University of Arizona (1980-1979) and Northeastern University (Summer 1979, 1977, and 1975).  Academic, Industry and Military Experience: University of Virginia College of Continuing Education: (1) Coordinator for Business Education (1983-1978, 1976-1971) - approve all undergraduate courses offered at 7 Regional Centers and approved faculty; (2) Liaison Faculty and Consultant to the National Academy of the FBI Academy (1983-1972) and; (3) developed, sold, and conducted over 200 seminars for local, state, and national governments, and companies for McIntire School of Commerce and Continuing Education. General Electric Company - various management positions (1965 - 1961); U.S. Navy Supply Corps (SC) - Lt. (SC) USNR - assistant supply officer aboard nuclear support tender (1960-1957).  Publications: (1) Monograph, An Assessment of Undergraduate Business Education in the United States (with J.D. Hunger), 1980; (2) Books -60 books published; 14 books translated into 8 languages (Arabic, Bahasa, Indonesia, Chinese, Chinese Simplified, Greek, Italian, Japanese, Portuguese and Thai)  (3) Books - co-author with J.D. Hunger - 5 active books:  Strategic Management and Business Policy, 10th Edition (2006);  Cases in Strategic Management and Business Policy, 10th Edition (2006); Concepts in Strategic Management and Business Policy , 10th Edition (2006); Strategic Management and Business Policy, 10th Edition; International Edition (2006); and Essentials of Strategic Management, 3rd Edition (2003). (3)Co-editor - Developments in Information Systems (1974) and Collective Bargaining in the Public Sector (1977) and (4) Co-developer of software - STrategic Financial ANalyzer (ST. FAN) (1993, 1990, 1989 - different versions.);  (5) Articles - authored over 40 articles that have appeared in such journals as the Journal of Management, Business Quarterly, Personnel Journal, SAM Advanced Management Journal, Journal of Retailing, International Journal of Management, and the Handbook of Business Strategy. (6)Cases - have about 280 cases appearing in over 83 text and case books, as well as the Business Case Journal, Journal of Management Case Studies, International Journal of Case Studies and Research and Case Research Journal.  Awards: (1) Fellow elected the Society for Advancement of Management in 2002 (2) Fellow elected by North American Case Research Association in 2000; (3) Fellow elected by Text and Academic Authors Association in 2000;(4) 1999 Phil Carroll Advancement of Management Award in Strategic Management from the Society for Advancement of Management; (5) 1999 McGuffey Award for Excellence and Longevity for Strategic Management and Business Policy - 6th Edition from the Text and Academic Authors Association; (6) 1996/97 Teaching Incentive Program Award for teaching undergraduate strategic management; (7) Fulbright, 1996-97, to Ireland but I had to turn it down; (8) Endowed Chair, Ralph A. Beeton Professor, at University of Virginia (1981-1985); (9) Sesquicentennial Associateship research grant from the Center for Advanced Studies at the University of Virginia, 1979-80; (10) Small Business Administration (Small Business Institute) supervised undergraduate team that won District, Regional III, and Honorable Mention Awards; and (11) awards for two articles.  Associations:  Dr. Wheelen currently serves on the Board of Directors of Adhia Mutual Fund, Society for Advancement of Management, and on the Editorial Board and the Associate Editor of SAM Advanced Management Journal.  He served on the Board of Directors of Lazer Surgical Software, Inc, and Southern Management Association and on the Editorial Boards of the Journal of Management and Journal of Management Case Studies, Journal of Retail Banking, Case Research Journal, and Business Case Journal.  He was Vice President of Strategic Management for the Society for the Advancement of Management, and President of the North American Case Research Association.  Dr. Wheelen is a member of the Academy of Management, Beta Gamma Sigma, Southern Management Association, North American Case Research Association, Society for Advancement of Management, Society for Case Research, Strategic Management Association, and World Association for Case Method Research and Application.  He has been listed in Who’s Who in Finance and Industry, Who’s Who in the South and Southwest, and Who’s Who in American Education.

 

 

 

 

 

J. David Hunger, Ph.D. (Ohio State University), is Professor of Strategic Management at Iowa State University. He previously taught at George Mason University, the University of Virginia, and Baldwin-Wallace College. His research interests lie in strategic management, corporate governance, and entrepreneurship. He served as Academic Director of the Pappajohn Center for Entrepreneurship at Iowa State University. He worked in brand management at Procter & Gamble Company, as a selling supervisor at Lazarus Department Store, and served as a Captain in U.S. Army Military Intelligence. He has been active as consultant and trainer to business corporations, as well as to state and federal government agencies. He has written numerous articles and cases that have appeared in the Academy of Management Journal, International Journal of Management, Human Resource Management, Journal of Business Strategies, Case Research Journal, Business Case Journal, Handbook of Business Strategy, Journal of Management Case Studies, Annual Advances in Business Cases, Journal of Retail Banking, SAM Advanced Management Journal, and Journal of Management, among others. Dr. Hunger is a member of the Academy of Management, North American Case Research Association, Society for Case Research, North American Management Society, Textbook and Academic Authors Association, and the Strategic Management Society. He is past-President of the North American Case Research Association, Society for Case Research and the Iowa State University Board of Directors. He also served as Vice President of the U.S. Association for Small Business and Entrepreneurship (USASBE). He has served on the editorial review boards of SAM Advanced Management Journal, Journal of Business Strategies, and Journal of Business Research. He is also a member of the Board of Directors of the North American Case Research Association, the Society for Case Research, and the North American Management Society. He is coauthor with Thomas L. Wheelen of Strategic Management and Business Policy and Essentials of Strategic Management plus Concepts in Strategic Management and Business Policy and Cases in Strategic Management and Business Policy, as well as Strategic Management Cases (PIC: Preferred Individualized Cases), and a monograph assessing undergraduate business education in the United States.  The 8th edition of Strategic Management and Business Policy received the McGuffey Award for Excellence and Longevity in 1999 from the Text and Academic Authors Association. Dr. Hunger received the Best Case Award given by the McGraw-Hill Publishing Company and the Society for Case Research in 1991 for outstanding case development. He is listed in various versions of Who’s Who, including Who’s Who in the United Statesand Who’s Who in the World. He was also recognized in 1999 by the Iowa State University College of Business with its Innovation in Teaching Award and was elected a Fellow of the Teaching and Academic Authors Association in 2001.

Most helpful customer reviews

8 of 9 people found the following review helpful.
Very useful, even after graduate school.
By A Customer
This was the book I used in my graduate consulting school in Arthur D. Little which was probably the most read of all my books, up to this time. I still used it as my reference now that I'm back here in Manila as a Financial executive and adopted it as my class textbook in my Strategic Management class.

15 of 18 people found the following review helpful.
See your business as an integrated whole
By A Customer
I originally used an older version of this book in 1991 when I took Wheelen's class "Strategic Management and Business Policy". The value of this book is Wheelen's methods of taking all the parts of a business and integrating them into a workable whole--the physical tool to enable such a transformation is the strategic business plan. I was only 20 when I read this book, and I was awestruck.
This was the most valuable book I read in college.

1 of 1 people found the following review helpful.
Already within the text
By N. Leed
All cases in this book are already within the hardcover text. I wasted my money. The actual cases within this text are great ones though, because they really require the reader to think about several aspects of business.

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Short animation projects are ambitious and time-consuming, but with a good plan and toolset, they can be hugely rewarding. Blender expert Roland Hess will get you up to speed on animated short fundamentals, including writing, storyboarding, blocking, and character creation. This follow-up of Blender Foundations will introduce the more advanced functionalities of Blender, such as the Library and Linking system, physics simulators, the integrated compositor, and the Sequence Editor. If that wasn’t enough, this tutorial-based book will also have you create a short animation from scratch, making you a master of the Blender toolkit in no time.

* Learn how to fully manage your art assets using the Library and Linking system

*Gain practical advice on story construction tailored specifically for short animations

*Companion website includes the full Blender software kit, sample project files amounting to 100+ MB of valuable content, including models, textures, materials, scenes and animations

***PLEASE NOTE THAT WE ARE CURRENTLY EXPERIENCING DIFFICULTIES WITH THE COMPANION SITE URL.  PLEASE VISIT http://cw.routledge.com/textbooks/9780240821450/ TO ACCESS ALL OF THE COMPANION MATERIALS!***

• Sales Rank: #1157334 in Books
• Brand: Brand: Focal Press
• Published on: 2012-07-18
• Original language: English
• Number of items: 1
• Dimensions: 9.75" h x 7.50" w x 1.00" l, 1.78 pounds
• Binding: Paperback
• 320 pages

Features

• Used Book in Good Condition

About the Author
Roland Hess is the leading expert on Blender. He is one of a handful of people who has been involved with Blender since its inception, and is a key voice in the community. Hess brings a unique perspective to Blender instruction that bridges the difficult gap between technical knowledge and artistic expression. Hess wrote Focal Press titles: Animating with Blender (2009) and Tradigital Blender (2011)

Most helpful customer reviews

9 of 9 people found the following review helpful.
Solid book ... read the title!
By Randy P.
This is a solid book that covers exactly what the title promises, in exactly the way the title implies.

Some buyers will read the subtitle and expect this book to be a comprehensive guide to making short animated films. Others will expect a complete guide to using Blender for creating animation. You get a little of both in this book, and that is a good thing. It's not a book about Blender, or about making short films, but a book about the process of using Blender to make short films. In that subtle distinction lies the basis for one of the most useful books on my sagging, overloaded Blender shelf.

Chapter by chapter, author Roland Hess walks the reader through the creation process of his own short film, "The Snowmen." Starting with a rough story idea, he proceeds through scripting, storyboarding, dialogue, music, audio, animatics, rendering, editing, compositing, etc. While this is interesting, hundreds of other books on filmmaking cover the same subjects, most of them in more depth.

Where this book shines is in linking the generic concepts to the particulars of using Blender. (It's a book on Blender production, remember?) While any book on digital filmmaking will cover making animatics, for example, this one goes into detail on making OGL previews from Blender's 3D viewport and combining them with stills and audio in the Sequence Editor. The expected checklist of render cheats and gotchas is specifically tailored to the UI and terminology of Blender 2.5/2.6. There's even coverage of the Grease Pencil tool as an animator's aid.

"Blender Production" makes the jump from "good" to "essential" in the chapter on project setup and file management. Hess is a fanatic about organization, and once you've spent a few minutes boggling over the sheer amount of data required to make a few seconds of "The Snowmen," you will be too. His project layout is straightforward, logical, and clearly explained in every detail. Likewise well-explained is the workflow that accompanies it. If you follow along with the downloadable project files (you ARE following along, aren't you?), you'll know exactly how to create assets, store them, and share them with a team without breaking a link or dropping a polygon. There are other guides to project management in Blender, but I've found none that are simpler, clearer, and better suited to the needs of a single-person or small-team project.

If you're in the market for a more general book about Blender's movie making tools, pick up Tony Mullen's "Blender Studio Projects: Digital Movie Making." Between that book and this one, you'll have everything you need to tackle a short film in Blender except time, imagination, and persistence. You'll have to supply those things on your own. :-)

6 of 6 people found the following review helpful.
Ane excellent book for the more advanced Blender user
By Nicholas Jainschigg
For a relatively small program, Blender is far from lightweight. In fact, it incorporates almost an entire video production suite and this is the first book I've seen that addresses Blender from the point of view of video and animation workflow. There are other resources out there that address rigging, sculpting, polygon flow, video editing and compositing and so forth, but what this book does spectacularly well is guide you through the planning and execution of a small animation: the sort of thing anybody might try to do, but which so often fails because of an incomplete grasp of the complexity of the process.

In a series of chapters beginning with an overview of the whole project, Hess lays out very clearly and from obvious experience how to solve problems before they occur. Chapters on "Story", "Organization", and "Managing Animation At The Project Level" I found particularly helpful, dealing with first--how to not bite off more than you can chew, second--how to set up files and naming conventions to keep track of the surprisingly large amount of stuff, and third--how to not go mad from keeping track of where you are in the process.

In sum, the book is very much like having an experienced producer at your back--not giving you too much guidance on the art but being really, really helpful about getting the thing done.

0 of 0 people found the following review helpful.
Nice stuff
By Adhoniran S. Gomes
Good stuff, like other books from author. A good language, with hints and from professional view. It's a recommended book for all.

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• Sales Rank: #2499132 in Books
• Published on: 2005-03-22
• Original language: French
• Dimensions: 7.87" h x .63" w x 10.04" l,
• Binding: Hardcover

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Made famous by the Italian mathematician Leonardo De Pisa, the Fibonacci number series holds a Golden Ratio that is universally found in nature and used by architects, plastic surgeons, and many others to achieve “perfect” aesthetic proportions. Now, in this groundbreaking guide, noted technical trading advisor Carolyn Boroden shows you how Fibonacci pattern studies can be used as an extremely effective method for achieving greater profitability in stocks, futures, and Forex markets.

Fibonacci Trading provides a one-stop resource of reliable tools and clear explanations for both identifying and taking advantage of the trade setups naturally occurring in the markets that will enable you to reach the highest rate of profitable trades. Inside, you'll find a unique trading methodology based on Fibonacci ratios, and the author's personal experience analyzing and setting up the markets in real time, which makes this practical volume invaluable to the self-directed investor.

Complete with detailed charts and insightful graphics in each chapter, Fibonacci Trading features:

• Dependable guidance for determining important support and resistance levels, along with expert advice for using them to maximize profits and limit losses
• Step-by-step processes for using Fibonacci analysis to predict turning points in the market far enough in advance to generate substantial profit
• Valuable tips for using Fibonacci analysis to establish optimal stop-loss placement
• Revealing coverage on how Fibonacci relationships can create a roadmap for the trader based on high percentage patterns

Fibonacci Trading also provides a four-step formula for applying the covered techniques in a highly effective approach. Flexible enough for all markets and trading styles, the formula helps you focus your newly developed knowledge and skill sets into a solid trading methodology, defined trading plan, successful trading mindset, and disciplined trading approach that stacks the odds for profit in your favor.

This hands-on guide is packed with a wealth of actual trading situations, setups, and scenarios that bring the four-step formula to life so you can immediately use it in the real world.

• Sales Rank: #294304 in Books
• Published on: 2008-03-17
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 1.03" w x 7.60" l, 1.68 pounds
• Binding: Hardcover
• 320 pages

From the Back Cover

Accurately predict market trends with the power of Fibonacci

Fibonacci Trading offers new insight into pinpointing the highs and lows in market trading with a proven approach based on a numeric pattern known as the Fibonacci series. Armed with the know-how and tools inside, you'll learn how to maximize profits and limit losses by anticipating market swings based on an enlightened understanding of how Fibonacci levels determine market trends.

This innovative approach created by pioneering technical analyst Carolyn Boroden enables you to predict turning points well in advance, better determine stop-loss placement, and accurately identify critical support and resistance levels. More than 100 charts and illustrations bring concepts to life to form a powerful formula consisting of four key components:

• Methodology-Use Fibonacci time and price analysis to define risk and set goals
• Trading plan-Create a solid trading business plan defining setups, entry and exit parameters, and money managemnet
• Positive trading psychology-Put yourself in the right mindset for success, which allots for 85% of the game
• Discipline-Successfully execute your investment plan with expert tips and advice

About the Author

Carolyn Boroden has been a commodity trading advisor and technical analyst for more than 20 years and has worked on many of the major trading floors in the U.S. She is founder and president of Synchronicity Market Timing, LLC, a Fibonacci trading advisory service.

www.fibonacciqueen.com

Most helpful customer reviews

71 of 78 people found the following review helpful.
Good book, not for novices.
By Lords of Acid
Traders reading this book should have a basic understanding of technical analysis and charting.

I am familiar with Carolyn's work and this book really does explain 95% of the trading methodology she uses in her trading room.

You do not need the software (Dynamic Trader) mentioned in the book to use her setups. It makes it more convenient (especially the time cycle setups) but any halfway decent trading platform makes it pretty easy to apply the techniques.

As with any trading technique, risk management and mental mastery are as important as the actual entry/exit strategies.

77 of 88 people found the following review helpful.
FINALLY A NEW TAKE ON FIBONACCI TRADING
By Dilla
To start off I would like nothing more than to take this golden nugget of a book and lock it up never to be seen by anyone except for me, but alas I feel it a duty to give an honest review on what I believe to be a great NEW take on fibonacci trading. I use the term NEW loosely, it's new to most traders because I've never found anyone who teaches what Carolyn covers in depth here, and I feel it offers more value than all the other fib systems that have been around for years.
I've had the pleasure of meeting the author at a seminar in Los Angeles back in Feb 08, and if I have ever seen anyone working their butt off putting their system to the test on a daily basis it was Carolyn(and no I dont work for her). It was simply amazing to see this method which I had not tried or heard about(I've been trading over 9years) of applying fibonacci levels overlapping each other to confirm setups for potential trades, symmetry setups and time and price confluence and cycles creating a robust set of tools for improving ones trading results. And her results were phenomenal, the prices would react like magnets on the charts she had clusters layed up on, I don't know how else to put it other than impressive! One of the great things about this book is that it's full of charts on almost every page, with a topic like this its nice to see plenty of visual elements to keep you focused on the material being taught, the writing is clear and concise and even though most people will doze off when reading trading books the information is to the point, enough to keep you awake and plugging away at it. Believe me financial books are the number one cure for insomniacs!!!!
I have to say in my opinion this book is not for a total newbie to trading, it would help if you've at least read one or two other books on trading(not investing) or chart reading, because this books is clearly focused on applying Fibonacci techniques to your trading, its not an intro book on how to trade. One thing to note, she is using a specialty program to draw her charts, thats not available on any trading platforms(I use TradeStation,Omnitrader) or charting websites. So if you want to draw it the way she has you many consider purchasing the program, it may be a good investment in your trading career, or you could always sign up to her Trading Room where she does all the work for you.
I truly believe using whats taught here is a great set of tools to add to any strategy or system to improve your probability of having winning trades, and I am glad she chose to share her knowledge and expertise to help more traders find success.!

50 of 59 people found the following review helpful.
intermediate level.-great bookfrom the fibonacci queen herself
By Vivek
I think some of the other reviewers are a bit harsh when considering this book. It presents a great trading methodology in and of itself. I was already familiar with fibonacci trading and trading convergences already but this book added a great deal to my trading knowledge. I use many of her methods and subscribe to Carolyn's free e-mails and have learned a lot from her. I use the lower level charts from hourly down to the 5 minute and this method works like a charm. Anyone wanting to learn the basics of fibonacci can easily learn it free doing searches on the internet. Add this book and it just gets better. I would like to have the dynamic trader software for the time aspect but still manage to use my charts from FXCM with her methods. This book will greatly add some sound methodology which will add tics or pips to any traders game. Most people do not understand nor want to hear trading is not easy, takes a great deal of pain and hard work to get right. After you learn the methods 90% of trading is self-mastery with 90% of the latter being patience. Having an ability to get up after repeatedly failing and falling flat on your face also helps. If you are looking for a get rich quick scheme, hitting home runs, doing minimal work, and have a low tolerance for frustration then good luck Pal because you are guaranteed to fail at trading...I highly recommend this book without reservation but honestly you owe it to yourself to learn as much about the market as you can because that is what it will take to succeed...that and endurance. Never Give UP!

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